Marketing is a competitive sport. Think it's hard creating a good product? In the marketing arena, ANYBODY can claim to have a product as good as yours. Consumers are flooded with messaging and content, and you have to fight your way to their attention -- AND to be remembered.
Sorry but an EA spending a few hours on it every week just won't cut it!
I agree. I think marketing has a messaging problem and by being more direct regarding what it is and isn’t, hopefully this will change. I know when I work with CEO’s that haven’t had a great experience with marketing it’s usually because they don’t understand what marketing is and once they do, and hire appropriately, things change.
Marketing is a competitive sport. Think it's hard creating a good product? In the marketing arena, ANYBODY can claim to have a product as good as yours. Consumers are flooded with messaging and content, and you have to fight your way to their attention -- AND to be remembered.
Sorry but an EA spending a few hours on it every week just won't cut it!
I agree. I think marketing has a messaging problem and by being more direct regarding what it is and isn’t, hopefully this will change. I know when I work with CEO’s that haven’t had a great experience with marketing it’s usually because they don’t understand what marketing is and once they do, and hire appropriately, things change.