Thanks, Jay. Marketing plays a role across the revenue bowtie, including customer retention, expansion, and churn. Churn is a cross-functional effort, but marketing acts as the glue that connects a customer's experience with the brand. Through strategic programs, marketing engages with customers to educate, engage, build loyalty, and proactively reinforce the value the solution or services provide.
It would be interesting to get your take on churn and how marketing fits into customer retention
Thanks, Jay. Marketing plays a role across the revenue bowtie, including customer retention, expansion, and churn. Churn is a cross-functional effort, but marketing acts as the glue that connects a customer's experience with the brand. Through strategic programs, marketing engages with customers to educate, engage, build loyalty, and proactively reinforce the value the solution or services provide.